An SEO expert is a professional who specializes in improving the ranking and visibility of a website in search engine results pages through the implementation of various on-page and off-page optimization techniques.
A specialist who aims to increase the organic traffic to a website, which can lead to more leads, sales, and revenue for the business.
10 Steps to becoming an SEO Expert.
1. Understand How Search Engine Works
Basically Search Engine have three main processes;
- Crawling: Search engines discover new web pages and update their indexes with the help of specialized software called “web crawlers” or “spiders”.
- Indexing: Search engines store and organize the information they crawl.
- Ranking: Determining the relevance and order of search results.
As an SEO specialist, your job is to optimize websites so that search engines can easily read, index, and understand the content on the website.
This is important in order for the website to rank well in search engine results and be easily found by users.
2. Learn The Basic Search Engine Marketing Concept
As a search engine marketing (SEM) specialist, it is important to have a general understanding of the various disciplines within digital marketing and the role of SEO in these campaigns.
SEO and SEM are two components of SEM, with the main difference being that SEO traffic is free and SEM traffic is paid.
The goal of SEO is to rank highly in the organic search results by creating content that aligns with user intent and providing search engines with signals to assist with indexing and ranking.
SEM can also include the use of pay-per-click platforms, such as Google Ads, to pay for ads to appear at the top of the paid search results.
SEO and paid search advertising both help to increase traffic from search engines, but SEO does not require the use of paid ads.
When a website ranks well for relevant keywords, it can receive continuous traffic without the need for paid ads.
In addition to increasing traffic, SEO can also lead to benefits such as increased brand awareness, user trust, and recognition, which can help to grow a business.
3. Understand the true meaning of SEO
SEO is a process that aims to provide users with a great experience by giving them the information they want and need.
As an SEO specialist, it is important to understand the various types of SEO and apply the appropriate rules at each stage of the process in order to optimize a website.
Technical SEO focuses on the crawling and indexing phase, and includes tasks such as URL canonicalization, XML sitemap optimization, and improving page speed.
On-page SEO involves optimizing elements found on a page, such as the page title, content, and headings.
Off-page SEO refers to activities outside of a website, such as getting backlinks and promoting the website online, which can help with the ranking process.
Do you want to become a successful SEO professional?
4. Choose the Right SEO Training
There is a vast amount of information available on the internet about SEO, which can be overwhelming for those learning about it.
In the past, it was difficult to find comprehensive guides or training courses on SEO, but now there are many options available for those who want to learn about it quickly and efficiently.
Instead of spending hours searching the internet and reading multiple articles, it is possible to learn SEO by following a reputable course.
5. Stay Informed about SEO Changes
SEO is a constantly changing field, with Google making over 250 updates to its ranking algorithms each year.
To be successful as an SEO expert, it is important to stay informed about these changes and adjust SEO campaigns accordingly.
Following different websites related to SEO, it can help keep you up-to-date on ongoing changes in the field.
It is important to follow reliable sources of information in order to stay current and make adjustments.
6. Choosing the right Tools
It is not possible to effectively do SEO on your own, as it requires making strategic decisions and processing a large amount of information.
While good SEO tools may come with a cost, they can ultimately provide a greater ROI(Return On Investment).
Some popular SEO tools include;
Google Search Console and Google Analytics, which are free, and SEMRUSH and Ahrefs, which are paid but highly respected in the industry.
Google Keyword Planner is another free tool that allows users to discover search terms commonly entered into Google’s search box.
These tools help you with tasks such as keyword research, competitor analysis, link building, and social media monitoring.
7. Practice SEO – Don’t stay theoretical
SEO is a practical field and the goal of studying SEO theory is to develop a list of actions which can be applied to improve a website’s visibility in search engines.
However, each website is unique and what works for one may not work for another, so it is important to actually practice SEO rather than just remaining theoretical.
Reading case studies of successful SEO campaigns can provide ideas and inspiration for improving one’s own SEO efforts.
8. Demonstrate your SEO Expertise
One effective way to learn and improve SEO skills is to try to explain it to others by writing about it on a website or blog.
Sharing knowledge about SEO helps others and also provides an opportunity to learn new things about SEO, which can be a rewarding experience.
9. Be Patient
SEO requires patience and is not a quick way to increase traffic that is building a solid foundation that will generate organic traffic for years to come.
When making SEO changes to a website, it is important to monitor rankings and traffic before and after the change and give it sufficient time to measure the impact of the change.
10. Follow the leads of established SEO Experts
Becoming an SEO expert can be challenging and may involve facing disappointment, frustration, and the temptation to give up.
It requires hard work, testing, and reading about SEO.
To gain inspiration and learn from successful SEO experts, it may be helpful to follow the work of Neil Patel, Brain Dean, Eric Enge, Joost de Valk, and Rand Fishkin, all of whom have built multi-million dollar businesses through their expertise in SEO.
These individuals have demonstrated the ability to try new things and experiment with SEO without fear of failure.
By Studying their blogs and case studies you can get valuable insights and techniques for improving one’s own SEO practices.
If you follow the above steps to become an SEO Expert, you will become an aspiring SEO professional.
Individuals involved in any aspect of a website or online business, such as marketing managers, developers, webmasters, web designers, social media managers, PPC experts, solo entrepreneurs, and eCommerce owners, should consider becoming SEO specialists.
SEO is the foundation of all digital marketing campaigns which helps a website in many ways, including maximizing its exposure in search engines.
Becoming an SEO expert requires reading, practicing, and testing.
It may be helpful to take a good SEO course to have all the necessary information in one place and use the right SEO tools.
SEO is a valuable skill for both personal and business purposes, as search engines and SEO are here to stay for the foreseeable future.